Travel agency: the industry of 4 business models

The Internet provides an effective means to develop a coherent and sustainable e-infrastructure for gathering data and transactions, as well as journalists. It is the ideal way to travel to the source data. It is essential for travel related sites can provide useful, relevant and easy to find information about the assignment of a port facility, if appropriate, in parallel.

It can be used to fully research the destination, book a vacation, including all aspects and inform the other that are the same ideas or have been through. Travellers with the opportunity to compare and contrast all the offers before making a purchase.

The information available on the network is continuously reformatted and more logical, easy to use and read. Consumers that these data to make decisions relating to the status of the trip, if for no other reason than to rely on the continued difficulties. In addition, functions, and benefits, research and book holidays on the Internet to improve and that is always added. Consumers no longer receive printed, for example, the flags of the mobile operator. They simply print out the necessary information that, after they receive it automatically by e-mail.

"Net" has meant that people can now easily design the trips themselves. This is not only a greater amount of the discounts made available to the public but also opened up the people, fun, and the planning and booking your own trips.

Before the connection to the Internet, travel agents were in the information and to facilitate the booking of travel industry in the primary source. The popularity of the Net in the insolvency context, however, is seriously affected by telephone or face-to-face, on the basis of the success of a travel agency. The Internet allows individuals, now the ability to plan and book their own trips. It has revolutionized the travel industry as a whole and in the procedure instigated the trend by using the travel agent at the client.

There are four Internet business models, which can be applied to the travel industry. Business models and examples of the companies within them are the following:

1) in the area of the modelthat connects buyers and sellers. It could be argued that this template is effectively in the online travel agency. This template class sites contain company Travelocity, who have bought recently, LastMinute.com and Expedia Microsoft Dukes.

2) advertising model,, valuable mobile data transmission, even if the income through various advertising. This model has the significant advantage of its low cost. This business model, which provides information about the UK-the Web site is TREKtheUK.com.

3) directly to the template to the service provider itself to deal with the general public. British Airways is the first and is the high marketshare and normal competitive advantage. Secondly, EasyJet has been set up in the Internet are a key part of their core competence.

4), the Community model is one of the longest established business models without having to produce significant revenue stream for the history of the Internet. Two review sites that belonging to this group are the Lonely Planet books, published more than thirty years and VirtualTourist.com-community persons who have a passion for travel are based.

Although it can be argued that some of the Web pages that use multiple business models, the mixture is interesting to recognize, just because the company produces the majority of its expenditure on the network, it does not mean that the conventional business models may not be able to use them.


David Bain is UK travel - , founder of the website http://www.TREKtheUK.com TREKtheUK is a comprehensive UK travel guide, news, reviews, and photos of places to go and things to do in England, Scotland, Wales and Northern Ireland.

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